Ford Is Developing Technologies To Ease the Stress Experienced by Drivers
Drivers can experience a lot of stress when behind the wheel of their cars. Think about the morning commute. Traffic is creeping along, drivers are cutting in and out of traffic, and up goes the blood pressure. Most drivers have lost the art of parallel parking, causing stress as other drivers wait impatiently. Ford is developing technologies to help prevent this type of driver stress.
Ford already offers active park assist for parallel parking. Now the automaker plans to help drivers parking at the mall. The system will help the driver identify an appropriately sized space and then guide the vehicle into the space with a system of audible and visual warnings. The system is activated by pressing a button in the center console.
Traffic Jam Assist is a more ambitious project that is slated for future Ford models. It will use a system of cameras and radar to help drivers navigate through traffic congestion. This technology is particularly important as automakers work to offer self-driven cars to consumers.
Data company INRIX estimates that American commuters waste over 11-hours annually in traffic. Ford studies indicate that once 25% of vehicles on U.S. highways are equipped with traffic avoidance technologies, drivers will see commute times reduced by 37.5% and delays by 20%.
With increased government regulations aimed at curbing distracted driving and fast growing technical advances, automakers are incorporating additional safety systems in their vehicles. In the past years, luxury models were the first to offer new technology. Now automakers are rolling out moderately priced cars with all the newest gadgets.