Take the Stress Out of Driving

traffic jam

- June 26, 2012

Ford Is Developing Technologies To Ease the Stress Experienced by Drivers

Dri­vers can expe­ri­ence a lot of stress when behind the wheel of their cars. Think about the morn­ing com­mute. Traf­fic is creep­ing along, dri­vers are cut­ting in and out of traf­fic, and up goes the blood pres­sure. Most dri­vers have lost the art of par­al­lel park­ing, caus­ing stress as oth­er dri­vers wait impa­tient­ly. Ford is devel­op­ing tech­nolo­gies to help pre­vent this type of dri­ver stress.

Ford already offers active park assist for par­al­lel park­ing. Now the automak­er plans to help dri­vers park­ing at the mall. The sys­tem will help the dri­ver iden­ti­fy an appro­pri­ate­ly sized space and then guide the vehi­cle into the space with a sys­tem of audi­ble and visu­al warn­ings. The sys­tem is acti­vat­ed by press­ing a but­ton in the cen­ter con­sole.

Traf­fic Jam Assist is a more ambi­tious project that is slat­ed for future Ford mod­els. It will use a sys­tem of cam­eras and radar to help dri­vers nav­i­gate through traf­fic con­ges­tion. This tech­nol­o­gy is par­tic­u­lar­ly impor­tant as automak­ers work to offer self-dri­ven cars to con­sumers.

Data com­pa­ny INRIX esti­mates that Amer­i­can com­muters waste over 11-hours annu­al­ly in traf­fic. Ford stud­ies indi­cate that once 25% of vehi­cles on U.S. high­ways are equipped with traf­fic avoid­ance tech­nolo­gies, dri­vers will see com­mute times reduced by 37.5% and delays by 20%.

With increased gov­ern­ment reg­u­la­tions aimed at curb­ing dis­tract­ed dri­ving and fast grow­ing tech­ni­cal advances, automak­ers are incor­po­rat­ing addi­tion­al safe­ty sys­tems in their vehi­cles. In the past years, lux­u­ry mod­els were the first to offer new tech­nol­o­gy. Now automak­ers are rolling out mod­er­ate­ly priced cars with all the newest gad­gets.

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