How To Establish Your New Website In Search


By Timothy Martell

Web­sites that have been estab­lished for a while always have the advan­tage over a new web­site when it comes to rank­ing with Google. Google tends to trust web­sites that have been around longer, and these web­sites have had more time to build good back links, which can make them dif­fi­cult to com­pete with. For­tu­nate­ly there are ways to com­pete with good Auto­mo­tive SEO tech­niques, if you hap­pen to have a brand new web­site.

• Start by mak­ing sure you are tar­get­ing the right key­words. It can be very dif­fi­cult to rank well for com­pet­i­tive key­words if you have a new site. Don’t give up on these pop­u­lar key­words of course you should include them on your pages and in your strat­e­gy, but you should also tar­get some less pop­u­lar ones that your com­peti­tors aren’t using.

For exam­ple if your com­peti­tor was rank­ing for the key­word Hon­da Cars Mass­a­chu­setts you might want to opti­mize one of your pages for Hon­da Cars Boston Mass­a­chu­setts. This key­word may not get near­ly as many search­es as the broad­er key­word your com­peti­tor is ranked for but it’s much bet­ter to be #1 with a less pop­u­lar key­word than on the third page for a pop­u­lar one.

• Spread out as much as pos­si­ble. Make as many pages tar­get­ing as many sec­ondary search terms as you can. Once you start get­ting high­er rank­ing for some of the longer key­word phras­es your site will start to become rel­e­vant to a top­ic in Googles eyes.

The more you build your sites rep­u­ta­tion as an author­i­ty on that top­ic the eas­i­er it will get to go after those com­pet­i­tive key­words. Also remem­ber that peo­ple who search for longer key­word strings are usu­al­ly peo­ple who are fur­ther down the sales fun­nel and might be ready to buy very soon.

• Once again we come back to the issue of con­tent. This whole exer­cise is futile if your cus­tomer gets to one of your land­ing pages and imme­di­ate­ly clicks away. Make sure you are offer­ing some­thing use­ful to those who would click on your list­ing in Google.

Cre­ate pages that solve a prob­lem or pro­vide the answer to the ques­tion that the key­word or search phrase asks. Get­ting your new site to the top of Google doesn’t have to be hard if you use the right strat­e­gy. You just have to work on build­ing your rep­u­ta­tion with Google by using good con­tent to opti­mize for a wide range of some­what less impor­tant search terms.

Tim­o­thy Martell is pres­i­dent, Wiki­mo­tive and can be reached at [email protected].





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