LaNeve Now Part of Ford’s WPP Global Team

- August 27, 2012

For­mer GM mar­ket­ing VP Mark LaN­eve is now chief oper­a­tion offi­cer at WPP Glob­al Team Ford, and his duties include run­ning the dai­ly oper­a­tions of Ford’s world­wide ad agency.

LaN­eve fas­ci­nat­ing sto­ry includes what brand gets his full atten­tion.

Mr. LaN­eve is cred­it­ed with reviv­ing Cadil­lac in the ear­ly 2000s. Ford wants to rebuild Lin­coln with improved prod­ucts and mar­ket­ing. Mr. Korde says a new Lin­coln ad cam­paign will be released in Novem­ber to launch the redesigned 2013 MKZ sedan.

“It’s a dif­fer­ent envi­ron­ment, but Ford has a plan for Lin­coln that includes a new design lan­guage with one prod­uct after anoth­er over a peri­od of years,” Mr. LaN­eve said. “I’m going to learn about it and see how I can con­tribute.”

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1 Comment

  • JIm Patterson says:

    Who the hell is this guy and what makes him so great? After being canned at GM he land­ed anoth­er high pay­ing job with anoth­er firm. Wish I could get that kind of mon­ey for being a los­er. I’ve sold Cadil­lacs since 2000 and he didn’t do chit revive the brand. The man­age­ment was clue­less but these com­pa­nies keep pay­ing for fail­ure. Thought Mul­laly was smarter than most. Maybe not.

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