Former GM marketing VP Mark LaNeve is now chief operation officer at WPP Global Team Ford, and his duties include running the daily operations of Ford’s worldwide ad agency.
LaNeve fascinating story includes what brand gets his full attention.
Mr. LaNeve is credited with reviving Cadillac in the early 2000s. Ford wants to rebuild Lincoln with improved products and marketing. Mr. Korde says a new Lincoln ad campaign will be released in November to launch the redesigned 2013 MKZ sedan.
“It’s a different environment, but Ford has a plan for Lincoln that includes a new design language with one product after another over a period of years,” Mr. LaNeve said. “I’m going to learn about it and see how I can contribute.”