MUST WATCH: AutoTrader’s Howard Pollirer on Working Trade-ins Effectively


AutoTrader’s Howard Pol­lir­er on how you can make the trade-in part of the sales process into a win-win sit­u­a­tion for the deal­er and the cus­tomer… Ted Cain, OneCommand’s Direc­tor of Client Sup­port, offers a plan for turn­ing rou­tine ser­vice appoint­ments into strong cus­tomer loy­al­ty expe­ri­ences… Auto­mo­tive Digest’s Chuck Park­er takes Gen­er­al Motors to task for fir­ing Joel Ewan­ick when the com­pa­ny needs more peo­ple like him.



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