Automotive Shopper Intensity (ASI) New Vehicle Ranking – Aug. 2012

- September 20, 2012

Article Summary
  • Although Sil­ver­a­do and Tun­dra received high ASI rank­ings in Datatium study, truck seg­ment shows soft­en­ing
  • Segment’s over­all per­for­mance in August down 15% from July
  • How­ev­er, Tun­dra, aid­ed by strong incen­tives, was only mod­el w/in seg­ment to mol­li­fy down­ward trend and instead show an increase of 4% from July
Significance of the Data


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