Ford Dealers Given Sneak Peak at 2014 Fiesta and its New Technology

Ford Motor Co. rolled out a sneak peak at its 2014 Ford Fies¬≠ta ahead of its debut this month in Paris ‚Äď for at Ford‚Äôs ‚ÄúGo Fur¬≠ther‚ÄĚ prod¬≠uct event host¬≠ed by CEO Alan Mulal¬≠ly. The Fies¬≠ta recent¬≠ly has become the flag¬≠ship for Ford‚Äôs glob¬≠al design and pro¬≠duc¬≠tion process, and has sold 15 mil¬≠lion units since being launched in 1976. The new ver¬≠sion fea¬≠tures a refreshed exte¬≠ri¬≠or design, and a new Eco¬≠Boost fuel effi¬≠cient engine and new tech¬≠nol¬≠o¬≠gy inside.

It’s get­ting a trape­zoidal front grille, laser-cut head­lamps with day­time run­ning lamps fea­tur­ing LED tech­nol­o­gy, and pow­er-dome hood. As for new tech­nol­o­gy fea­tures inside, its get­ting the new Active City Stop, a sys­tem designed to help dri­vers avoid low speed col­li­sion. It’s get­ting Ford’s SYNC in-car con­nec­tiv­i­ty sys­tem that enables dri­vers to make voice-acti­vat­ed phone calls and select music via Blue­tooth or USB. SYNC also offers Emer­gency Assis­tance, con­nec­tive occu­pants to local emer­gency ser­vice oper­a­tors right after an acci­dent. Euro­pean mod­els of the Fies­ta will have the first-ever MyKey for this seg­ment, which will enable par­ents of teenage dri­vers to con­fig­ure max­i­mum speed and audio vol­ume lim­its. It also keeps safe­ty sys­tems from being deac­ti­vat­ed by younger dri­vers.

As Ford is find­ing out with sev­er­al new mod­els, Eco­Boost is going over well with own­ers. The 2014 Ford Fies­ta will be pow­ered by the 1.0L Eco­Boost engine. Ford is already offer­ing this engine in Europe, and it’s prov­ing to be a suc­cess for Ford Focus own­ers who appre­ci­ate its best-in-class fuel econ­o­my.

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