Ford Motor Co. rolled out a sneak peak at its 2014 Ford Fies¬≠ta ahead of its debut this month in Paris ‚Äď for at Ford‚Äôs ‚ÄúGo Fur¬≠ther‚ÄĚ prod¬≠uct event host¬≠ed by CEO Alan Mulal¬≠ly. The Fies¬≠ta recent¬≠ly has become the flag¬≠ship for Ford‚Äôs glob¬≠al design and pro¬≠duc¬≠tion process, and has sold 15 mil¬≠lion units since being launched in 1976. The new ver¬≠sion fea¬≠tures a refreshed exte¬≠ri¬≠or design, and a new Eco¬≠Boost fuel effi¬≠cient engine and new tech¬≠nol¬≠o¬≠gy inside.
It‚Äôs get¬≠ting a trape¬≠zoidal front grille, laser-cut head¬≠lamps with day¬≠time run¬≠ning lamps fea¬≠tur¬≠ing LED tech¬≠nol¬≠o¬≠gy, and pow¬≠er-dome hood. As for new tech¬≠nol¬≠o¬≠gy fea¬≠tures inside, its get¬≠ting the new Active City Stop, a sys¬≠tem designed to help dri¬≠vers avoid low speed col¬≠li¬≠sion. It‚Äôs get¬≠ting Ford‚Äôs SYNC in-car con¬≠nec¬≠tiv¬≠i¬≠ty sys¬≠tem that enables dri¬≠vers to make voice-acti¬≠vat¬≠ed phone calls and select music via Blue¬≠tooth or USB. SYNC also offers Emer¬≠gency Assis¬≠tance, con¬≠nec¬≠tive occu¬≠pants to local emer¬≠gency ser¬≠vice oper¬≠a¬≠tors right after an acci¬≠dent. Euro¬≠pean mod¬≠els of the Fies¬≠ta will have the first-ever MyKey for this seg¬≠ment, which will enable par¬≠ents of teenage dri¬≠vers to con¬≠fig¬≠ure max¬≠i¬≠mum speed and audio vol¬≠ume lim¬≠its. It also keeps safe¬≠ty sys¬≠tems from being deac¬≠ti¬≠vat¬≠ed by younger dri¬≠vers.
As Ford is find¬≠ing out with sev¬≠er¬≠al new mod¬≠els, Eco¬≠Boost is going over well with own¬≠ers. The 2014 Ford Fies¬≠ta will be pow¬≠ered by the 1.0L Eco¬≠Boost engine. Ford is already offer¬≠ing this engine in Europe, and it‚Äôs prov¬≠ing to be a suc¬≠cess for Ford Focus own¬≠ers who appre¬≠ci¬≠ate its best-in-class fuel econ¬≠o¬≠my.