‘Small’ has always been “big” in Europe, but now some of the major European automakers are thinking in terms of introducing their smaller sedans into the U.S. market.
Find out which models are headed for Europe and beyond.
BMW, Audi and Mercedes are moving relentlessly down-market, eliminating what once were highly profitable sales for mass manufacturing companies like Renault and Peugeot of France, GM Europe’s Opel-Vauxhall and Ford Europe.
The old Mercedes A and B class were not sold in America. Mercedes hasn’t yet confirmed that the new A class will go on sale in the U.S., but with the need to improve fuel efficiency drastically under Washington’s plans to raise average fuel economy to 54.5 miles per gallon by 2025, there would seem to be a clear case for selling this little car in America.
Audi with its A3 and BMW’s 1 Series have dominated the small luxury sector, while Mercedes has competed rather half-heartedly until now with a range of small cars that failed to excite buyers. This has changed with the introduction of the all new Mercedes A class.