In-House vs. Managed Chat eBook

Ketty Colom, ActivEngage

By Ketty Colom

Chat Will Trans­form Your Inter­net Busi­ness

 Auto deal­ers eager to boost web­site con­ver­sion, Inter­net leads, and their bot­tom line are increas­ing­ly using auto­mo­tive chat solu­tions to con­vert vis­i­tors on their deal­er­ship web­sites. This eBook iden­ti­fies the most impor­tant aspects auto deal­ers need to know when decid­ing if in-house or full-ser­vice man­aged chat is right for them.

Auto­mo­tive chat is an effec­tive and proven method for grow­ing the vol­ume of a dealership’s online leads, but the suc­cess of chat large­ly depends on spe­cif­ic qual­i­ties of the auto­mo­tive chat ven­dor and the dealership’s Inter­net busi­ness depart­ment.

There are a vari­ety of auto­mo­tive chat solu­tions avail­able to deal­er­ships today, but the most impor­tant chat deci­sion with which auto deal­ers are faced is whether to man­age chat in-house at the deal­er­ship or out­source it to a full-ser­vice ven­dor like activEn­gage.

This eBook iden­ti­fies the most impor­tant aspects auto deal­ers need to know when decid­ing if in-house or full-ser­vice man­aged chat is right for them, includ­ing:

  • What you need to self-man­age your chat solu­tion
  • Best prac­tices for proac­tive chat invi­ta­tion deploy­ment
  • Ben­e­fits of full-ser­vice man­aged chat
  • What auto­mo­tive indus­try experts say
  • How a man­aged chat enhances auto­mo­tive ser­vice depart­ments
  • Why 24/7 chat does not work
  • Why activEn­gage?

Imple­ment­ing an auto­mo­tive live chat solu­tion for your deal­er­ship is no small deci­sion. Choos­ing a ven­dor that doesn’t meet the spe­cif­ic needs of your deal­er­ship can cost you lost time, mon­ey, and sales oppor­tu­ni­ties.

Ket­ty Colom is a Social Media Spe­cial­ist for . and learn the facts about choos­ing the live chat solu­tion that is right for your deal­er­ship.

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