Online Reviews Drive Showroom Traffic and Increase Sales

DealerRater Success Story: Kelly Automotive Group

The Kel­ly Auto Group has been ser­vic­ing cus­tomers in the Lehigh Val­ley [PA] area since 1967 and has earned a rep­u­ta­tion as one of the most trust­ed deal­er names in the state of Penn­syl­va­nia. A strong focus on the cus­tomer expe­ri­ence has always been part of the com­pa­ny phi­los­o­phy.

When Kel­ly Auto Group first heard about the Deal­er­Rater Cer­ti­fied Deal­er Pro­gram in 2010, they real­ized that they were doing very lit­tle to cap­i­tal­ize on their sat­is­fied cus­tomer base and that they were rather out of touch with the advances in dig­i­tal mar­ket­ing — with 99% of the mar­ket­ing bud­get allo­cat­ed to tra­di­tion­al media and very lit­tle hap­pen­ing with Search Engine Opti­miza­tion or dig­i­tal mar­ket­ing.

Kel­ly Auto Group began to see how cus­tomer reviews could be used to help it gain even more mar­ket share, pro­vide a com­pet­i­tive edge and boost traf­fic to its deal­er­ships. They joined the Deal­er­Rater Cer­ti­fied Deal­er Pro­gram in the first quar­ter of 2010 and had three fran­chis­es ranked #1 in the coun­try by Deal­er­Rater for 2011.

With­in the first 90 days, the Cer­ti­fied Deal­er Pro­gram pro­duced an impact in sales as con­sul­tants began see­ing more refer­rals come in from Deal­er­Rater. In addi­tion, Deal­er­Rater reviews and rat­ings have helped increase Google search rank­ings. Each deal­er site now comes up on the first page in a Google search.

“When hap­py cus­tomers speak up for us online it leads to more refer­rals and more sales. In the first quar­ter of 2012 the Kel­ly Auto group has had more than a 40 per­cent increase in prof­it and units sold. Cus­tomer rat­ings have now become an inte­gral part of our cul­ture and have giv­en us a uni­fied objec­tive; every­one is unit­ed in ensur­ing the cus­tomer has a good expe­ri­ence.” – Chris  Sara­ceno, Vice President/Partner, Kel­ly Auto Group.


Read more about what did to achieve these results.
to learn more about what Deal­er­Rater can do for your deal­er­ship.

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