DealerRater Success Story: Kelly Automotive Group
The Kelly Auto Group has been servicing customers in the Lehigh Valley [PA] area since 1967 and has earned a reputation as one of the most trusted dealer names in the state of Pennsylvania. A strong focus on the customer experience has always been part of the company philosophy.
When Kelly Auto Group first heard about the DealerRater Certified Dealer Program in 2010, they realized that they were doing very little to capitalize on their satisfied customer base and that they were rather out of touch with the advances in digital marketing — with 99% of the marketing budget allocated to traditional media and very little happening with Search Engine Optimization or digital marketing.
Kelly Auto Group began to see how customer reviews could be used to help it gain even more market share, provide a competitive edge and boost traffic to its dealerships. They joined the DealerRater Certified Dealer Program in the first quarter of 2010 and had three franchises ranked #1 in the country by DealerRater for 2011.
Within the first 90 days, the Certified Dealer Program produced an impact in sales as consultants began seeing more referrals come in from DealerRater. In addition, DealerRater reviews and ratings have helped increase Google search rankings. Each dealer site now comes up on the first page in a Google search.
“When happy customers speak up for us online it leads to more referrals and more sales. In the first quarter of 2012 the Kelly Auto group has had more than a 40 percent increase in profit and units sold. Customer ratings have now become an integral part of our culture and have given us a unified objective; everyone is united in ensuring the customer has a good experience.” – Chris Saraceno, Vice President/Partner, Kelly Auto Group.
Read more about what Kelly Auto Group did to achieve these results. Contact the experts to learn more about what DealerRater can do for your dealership.