Shop Named Winner of Motor Age Award for Staying on Top of Changing Marketplace

Motor Age of its annu­al Top Shops con­test – this one for being a qual­i­ty auto­mo­tive ser­vice oper­a­tion adapt­ing well to the chang­ing mar­ket­place. Cer­ti­fied Auto­mo­tive Spe­cial­ists, owned by Gene and Robin Mor­rill and based in Glen­dale, Calif., was hon­ored at the ASRW Indus­try Awards. Since pur­chas­ing the shop in 1985, Gene Mor­rill has tak­en count­less class­es and earned pro­fes­sion­al cer­ti­fi­ca­tion and degrees to teach cours­es at the col­lege lev­el. The com­pa­ny for decades has been affil­i­at­ed with AAA (a four-time qual­i­ty award win­ner), ASE (Blue Seal Shop), ASCC, ASA, AMI, and BBB.

One of the key man­age­ment deci­sions made by the Gene and Robin Mor­rill has been bring­ing on the right staff who under­stand how to reach today’s cus­tomers, accord­ing to Tscha­nen Brandy­ber­ry, Motor Age Man­ag­ing Edi­tor. They’ve adjust­ed well to both chang­ing vehi­cle tech­nolo­gies and chang­ing man­age­ment tech­niques to be a suc­cess for near­ly 30 years, Brady­ber­ry said.

There were nine oth­er auto ser­vice and repair shops named to the top ten for 2012: Bill’s Qual­i­ty Auto Care; Carfix; Franklin Auto­mo­tive; Garry’s Auto­mo­tive Inc.; Haglin Auto­mo­tive; Pellman’s Auto­mo­tive Ser­vice Inc.; Rad Air Com­plete Car Care; Rick’s Auto­mo­tive Inc.; and Vir­ginia Auto Ser­vice.

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