By Mike Martinez
When it comes to mobile apps, keeping a promise means more than you think — and breaking it could pay, but it could mean losing your customers and even your business.
With the big push being put on the mobile app privacy front, it’s imperative that you start designing and updating your app with privacy in mind — don’t make it an afterthought.
• Tell the truth about what your application can do and don’t mislead about what it can’t do. Disclose key information clearly and conspicuously. That means putting terms where consumers can see them, big enough to read and written so they can understand.
• Any disclosure that would be included in a print advertisement should be listed on an app-based advertisement.
• Bust most importantly, be transparent and honor your privacy promises. Collect sensitive information only with consent and keep consumer information secure. Be honest about choices and allow consumers to opt-out of certain practices.
Mike Martinez is Chief Marketing Officer at and can be reached via the at the .
The information provided herein is for educational and informational purposes only and should not be construed as legal advice. Readers should always obtain the advise of independent legal counsel related to their own specific and unique circumstances.