Weber Chevrolet and Dominion CRM Combine for Record Sales Numbers

Another Success Story from Dominion Dealer Solutions

Suc­cess sto­ries are always good news! This time, Domin­ion CRM com­bined with Man­aged Mar­ket­ing Ser­vices from did the trick for Weber Chevro­let, St. Louis, Mis­souri.

The Chal­lenge

When Mike Mayer, IT Man­ag­er of Weber Chevro­let, decid­ed it was time to start plan­ning their Black Fri­day Spe­cial, he decid­ed that this year they would, “look at the big pic­ture, not just at sell­ing one or two cars.” Pre­vi­ous Black Fri­day Spe­cials deliv­ered their deal­er­ship good num­bers, but not exact­ly what they were look­ing for. May­er was inter­est­ed in dri­ving show­room traf­fic and increas­ing sales and ser­vice rev­enues.

The Solu­tion

By uti­liz­ing Domin­ion Deal­er Solu­tions’ CRM (for­mer­ly Auto­base) in con­junc­tion with Dominion’s Man­aged Mar­ket­ing Ser­vices, Weber Chevro­let saw a record turnout for their Black Fri­day sale. “The out­come was bet­ter than we antic­i­pat­ed,” states May­er. “We always sell cars using Domin­ion CRM; it does what it is designed to do.”

But this year, Weber decid­ed to expand their cam­paign with a strate­gic mul­ti-chan­nel mar­ket­ing cam­paign plan that includ­ed TV, radio, news­pa­per, and emails using Dominion’s Man­aged Mar­ket­ing Ser­vices. Domin­ion Deal­er Solu­tions’ CRM com­bined with Man­aged Mar­ket­ing Ser­vices is designed to max­i­mize the poten­tial of every mes­sage by show­cas­ing the dealership’s brand to build life­long loy­al cus­tomers. Seam­less­ly deliv­er­ing 16,000 emails with a 27% open rate, Weber Chevro­let imme­di­ate­ly saw the ben­e­fits of hav­ing a ful­ly-inte­grat­ed CRM and man­aged mar­ket­ing solu­tion.

Weber Chevro­let learned the impor­tance of devel­op­ing a well-exe­cut­ed mar­ket­ing cam­paign incor­po­rat­ing mul­ti­ple mar­ket­ing chan­nels that inte­grates with their exist­ing CRM. “With this cam­paign we want­ed to out­sell our com­pe­ti­tion and retain cus­tomers for life; and I feel we did just that,” explains May­er. “In fact, one cus­tomer came to our deal­er­ship from 200 miles away.”

The Results

The day of the sale, Weber Chevro­let saw instant results, as peo­ple were lin­ing up at mid­night. “We sold 140 cars that day, some even bought two,” adds May­er. “By lever­ag­ing Dominion’s Man­aged Mar­ket­ing Ser­vices, the word spread quick­ly and got peo­ple talk­ing, not just local­ly, but also on Face­book. Find­ing the right mix of con­ven­tion­al and non-con­ven­tion­al mar­ket­ing tac­tics was the key for us to max­i­mize results. We achieved the results by lever­ag­ing the com­bi­na­tion of Domin­ion Deal­er Solu­tions’ CRM with their Man­aged Mar­ket­ing Ser­vices.”

Since run­ning this pro­mo­tion, Weber Chevro­let has seen an increase in sales aver­ag­ing 200 cars per month. “In [one month] alone, we had already sold 70 vehi­cles by the sixth of the month,” says Mayer.”“The peo­ple at Domin­ion Deal­er Solu­tions do a great job, and are always will­ing to go the extra mile to help our deal­er­ship suc­ceed.”

To bring this lev­el of suc­cess to your deal­er­ship, con­tact Domin­ion Deal­er Solu­tions at .

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