Another Success Story from Dominion Dealer Solutions
Success stories are always good news! This time, Dominion CRM combined with Managed Marketing Services from did the trick for Weber Chevrolet, St. Louis, Missouri.
When Mike Mayer, IT Manager of Weber Chevrolet, decided it was time to start planning their Black Friday Special, he decided that this year they would, “look at the big picture, not just at selling one or two cars.” Previous Black Friday Specials delivered their dealership good numbers, but not exactly what they were looking for. Mayer was interested in driving showroom traffic and increasing sales and service revenues.
By utilizing Dominion Dealer Solutions’ CRM (formerly Autobase) in conjunction with Dominion’s Managed Marketing Services, Weber Chevrolet saw a record turnout for their Black Friday sale. “The outcome was better than we anticipated,” states Mayer. “We always sell cars using Dominion CRM; it does what it is designed to do.”
But this year, Weber decided to expand their campaign with a strategic multi-channel marketing campaign plan that included TV, radio, newspaper, and emails using Dominion’s Managed Marketing Services. Dominion Dealer Solutions’ CRM combined with Managed Marketing Services is designed to maximize the potential of every message by showcasing the dealership’s brand to build lifelong loyal customers. Seamlessly delivering 16,000 emails with a 27% open rate, Weber Chevrolet immediately saw the benefits of having a fully-integrated CRM and managed marketing solution.
Weber Chevrolet learned the importance of developing a well-executed marketing campaign incorporating multiple marketing channels that integrates with their existing CRM. “With this campaign we wanted to outsell our competition and retain customers for life; and I feel we did just that,” explains Mayer. “In fact, one customer came to our dealership from 200 miles away.”
The day of the sale, Weber Chevrolet saw instant results, as people were lining up at midnight. “We sold 140 cars that day, some even bought two,” adds Mayer. “By leveraging Dominion’s Managed Marketing Services, the word spread quickly and got people talking, not just locally, but also on Facebook. Finding the right mix of conventional and non-conventional marketing tactics was the key for us to maximize results. We achieved the results by leveraging the combination of Dominion Dealer Solutions’ CRM with their Managed Marketing Services.”
Since running this promotion, Weber Chevrolet has seen an increase in sales averaging 200 cars per month. “In [one month] alone, we had already sold 70 vehicles by the sixth of the month,” says Mayer.”“The people at Dominion Dealer Solutions do a great job, and are always willing to go the extra mile to help our dealership succeed.”
To bring this level of success to your dealership, contact Dominion Dealer Solutions at .