Today’s competitive dealerships need to think of their website as an extension of their showroom. Learn powerful techniques that help you keep consumers interested and engaged as they shop your website for their next vehicle. Uncover conversion optimization techniques that top retailers use to empower shoppers to take the next step in the shopping funnel, and learn how to effectively integrate the four most powerful lead-capture tools for your website.
Presenter: Todd Smith, ActivEngage, Inc.
Feb 8, 2013 12:15 p.m. — 1:30 p.m. Room 307CD
Feb 8, 2013 3:45 p.m. — 5:00 p.m. Room 308CD
Feb 11, 2013 8:30 a.m. — 9:45 a.m. Room 308AB