Generation Web: Fully Optimize the Digital Journey

This work­shop explores unre­leased research on advanced web strat­e­gy. Dif­fer­en­ti­ate between dif­fer­ent con­sumer types and learn how to best influ­ence each. We’ll out­line the need­ed align­ment, from brand mar­ket­ing to con­ver­sion mar­ket­ing to the deal­er­ship process­es. Devel­op a holis­tic, advanced strat­e­gy to max­i­mize vol­ume, gross, and CSI.

Pre­sen­ter: Jared Hamil­ton,

Feb­ru­ary 8, 2013      3:45 p.m. – 5:00 p.m.       Room 204
Feb­ru­ary 10, 2013    10:30 a.m. – 11:45 a.m.   Room 205
Feb­ru­ary 11, 2013    8:30 a.m. – 9:45 a.m.        Room 208



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