By Ketty Colom
As an auto dealer, you must optimize for emails on mobile devices now, whether you like it or not.
So here are some tips to help you do just that:
• KISS : Keep it simplistically simple
Mobile devices can delete emails in a flash, keep your subject headlines simple, catchy, and most importantly short.
• Test, Test, and Test
Never stop testing technical aspects of your email campaign. If an image doesn’t load correctly or your link is out of whack, your subscribers won’t be too forgiving.
• Prominently display your links
Smaller screens can make links obscure. Set links apart and make sure they are easy to click on.
•Define your call-to-action
Your offer must be clear to the consumer. If they aren’t sure what to do, they won’t stick around.
• Time it right
When are your consumers checking their email on their mobile device? If you don’t know — find out. There is no perfect answer here, but remember everyone has a daily routine. Remember, be flexible! Customers decide when they read their email, you just have to be ready with a campaign for desktop and mobile devices.
Ketty Colom is a Social Media Specialist at and can be reached at [email protected].