According to a recent Jumpstart Automotive Group analysis, Toyota customers are surprisingly loyal to the company and the brand.
Find out where customers stand after two recalls.
Jumpstart Automotive Group today announced that in gauging the behaviors of roughly 19 million monthly unique visitors across the company’s suite of 14 automotive websites following two mass Toyota recalls in as many months – one involving 7.4 million vehicles due to a faulty power window switch and another involving 2.8 million vehicles for a steering glitch two weeks ago – the analysis revealed that online shopper interest in the automaker’s cars and trucks has been virtually unaffected and that over the past two months, Toyota has actually seen a slight increase in brand shoppers over September.
During the four-week period following news of the 7.4 million vehicle recall (from October 10 to November 10), shopper interest in Toyota cars and trucks across Jumpstart’s suite of websites remained relatively strong with only a 0.4 percent decline in share at an average of 9.0 percent compared to the first ten months of this year
In the two weeks since November 14, when it was announced that 2.8 million vehicles were being recalled, Toyota’s shopper interest has held relatively steady with only a 0.1 percent decline over the prior two weeks.
“Considering Toyota manufacturers the number one selling car in the midsize vehicle segment among car shoppers 11 years and counting speaks volumes to how fiercely loyal Toyota customers really are,” said Nick Matarazzo, CEO of Jumpstart Automotive Group.