Used Car Market Indicators and Big Data to Track

Car Auctions

With Auto­da­ta Corp. releas­ing cer­ti­fied pre-owned vehi­cle sales fig­ures for the month of Novem­ber (the strongest CPO Novem­ber ever, by the way), it calls to mind the need deal­ers and remar­keters have for their own ver­sion of Big Data. A few years ago, ana­lysts looked at auc­tion vol­umes and prices, rental risk units, man­u­fac­tur­er sales, off lease trends, and new car incen­tives. Eco­nom­ic trends were stud­ied – with unem­ploy­ment, con­sumer con­fi­dence, and house prices and sales being the most impor­tant.

These days, in the era of Big Data, remar­keters are access­ing infor­ma­tion com­ing through new and rapid­ly chang­ing chan­nels, meth­ods, and devices. Upstream chan­nels, live auc­tions, mobile apps, online pri­vate sales, glob­al eco­nom­ic trends, and the mean­ing and pur­pose of Big Data sup­pli­ers, make life more com­pli­cat­ed and mul­ti-lay­ered. For future edi­tions of Used Car Mar­ket Reports, we’ll track key used car mar­ket indi­ca­tors and look for nuanced, sub­tle infor­ma­tion com­ing from unex­pect­ed sources… fuel prices, retail used sales, loan and lease rates, CPO num­bers, new vehi­cle incen­tives and trans­ac­tion prices, sub­prime loans, and used vehi­cle seg­ment trends are start­ing points.



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