Will 2013 Lincoln MKZ Relaunch Lincoln as a Luxury Brand Leader?

New York Times - November 30, 0012

Lin­coln has launched a brand image and vehi­cle refresh­ing cam­paign to come back strong in a mar­ket long-dom­i­nat­ed by Cadil­lac and oth­er com­peti­tors. The kick­off car is the redesigned 2013 MKZ mid­size sedan, that was unveiled ear­li­er this year at the Detroit Auto Show and just went on sale. Matt VanDyke, Lincoln’s glob­al direc­tor, has said the MKZ “lays the ground­work for a trans­for­ma­tion of the brand.”

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