By Joe Schwartz
Video Marketing is the key to taking your online presence to the next level of both engagement and sales.
Imagine if you could take your best salesman and pay him nothing to sell for you all day long. Imagine if you could get your customers to refer you every day without bugging them for referrals. Imagine if you could get other people send new customers to your business all the time. Video can do all this and it blows me away that more people aren’t using the marketing power of video in their mix of digital strategies.
Here are 4 Reasons you need video marketing:
• It engages the audience. Face it we grew up watching TV. Most Americans watch TV every single day of their lives. This is not only a habit, it’s an addiction. This is simply the way we like to relax, be entertained, and be sold. The proof is TV advertising has cost a premium compared to all forms of advertising. With video people watch and imagine themselves interacting. This is why TV can make you cry and laugh more than any other media.
• It’s Real. That’s right, it is real. Social media is about being social. It is pretty hard to build rapport with text. You aren’t compelled by a picture like you are a person. The multitude of methods of influence simply aren’t there in text like they are with people. There are great sales people who simply compel people to buy or listen. It is greatly diminished with text and photos alone. Your audience is real and they will engage with media that is real.
• It’s memorable. If you want to have customers remember your branding then the more senses you get involved, the more neuro-connections their mind will make for those memories. This is why memory experts imagine pictures or walking through a scene to remember lists of items. Video provides memorable context and is easier to remember than text or photos since you are adding movement, and sound.
• It’s the future. The numbers show video marketing is preferred by audiences. Compare the number of people listening to radio to watching TV or Youtube. It’s easy, if I sat ten people down and asked them if they would rather read 2 pages of text or watch a 3 minute video about a product, what do you think most people would choose? The numbers already show that people prefer video but so few businesses are using it.
Joe Schwartz is CMO of and can be reached via the .