According to NADA Data, the typical dealership service department accounts for roughly 50 percent of dealership profit. However, the typical car dealer’s website only devotes a handful of pages to marketing service. The national service brands (Jiffy Lube, Midas, Firestone, etc.) dominate the digital marketplace. In this session, you’ll learn seven digital strategies that you need to implement immediately to become competitive with the national service brands.
Presenter: Jeff Clark, DealerOn, Inc.
February 8, 2013 12:15 p.m. – 1:30 p.m. Room W 307AB
February 10, 2013 10:30 a.m. – 11:45 a.m. Room W 307CD
February 11, 2013 8:30 a.m. – 9:45 a.m. Room W 307CD