Digital Strategies to Double Fixed-Ops Profits

Accord­ing to NADA Data, the typ­i­cal deal­er­ship ser­vice depart­ment accounts for rough­ly 50 per­cent of deal­er­ship prof­it. How­ev­er, the typ­i­cal car dealer’s web­site only devotes a hand­ful of pages to mar­ket­ing ser­vice. The nation­al ser­vice brands (Jiffy Lube, Midas, Fire­stone, etc.) dom­i­nate the dig­i­tal mar­ket­place. In this ses­sion, you’ll learn sev­en dig­i­tal strate­gies that you need to imple­ment imme­di­ate­ly to become com­pet­i­tive with the nation­al ser­vice brands.

Pre­sen­ter: Jeff Clark, Deal­erOn, Inc.

Feb­ru­ary 8, 2013        12:15 p.m. – 1:30 p.m.                Room W 307AB
Feb­ru­ary 10, 2013      10:30 a.m. – 11:45 a.m.              Room W 307CD
Feb­ru­ary 11, 2013        8:30 a.m. – 9:45 a.m.                Room W 307CD




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