By David Farmer
There is no way around it, your dealership needs a Facebook page. Creating a Facebook page isn’t magic. Keep in mind that about 1 billion (yes with a “b”) people have sat down at a computer and created a Facebook page. This means that if you truly want to get real value out of Facebook, you will need to follow some important key steps.
♦ Tip Number One-Be Interactive
Social media, including Facebook, is about being interactive. Remember that the key word here is “social,” and that means you want to be online interacting with your potential customers. Answering questions is a great way to build relationships and get new business.
♦ Tip Number Two-Use Facebook to Keep Existing Customers
New customers are essential for building a business, but keeping your existing customers is vital to your survival. In this fashion, Facebook can be used to foster improved communication between a dealership and existing customers. If there is a problem, you can find out about that problem on Facebook and address it long before you lose a client to a competitor!
♦ Tip Number Three-Look for Ways to Be Helpful
If all you ever do on social media platforms like Facebook and Twitter is actively look for sales, then you’ll be perceived as a “shark.” However, if you take proactive steps to help your existing and potential customers, you will be seen as a trustworthy and valuable asset. If you handle your interaction with the public in the right way, the odds of people visiting your dealership will soar through the roof.
♦ Tip Number Four-You Should Never Be Too Busy to Ignore Your Facebook Messages
It is critically important to realize that people use Facebook a great deal. In fact, many people use Facebook so much that it practically comprises the entire internet for them. This means that if you ignore them on Facebook, you might as well be ignoring them altogether!
♦ Tip Number Five-Your Time and Effort Will Eventually Pay Off
You shouldn’t expect to build your Facebook or other social media profiles overnight. The process of building a large and useful social media following can take time, but the rewards can be substantial. Keep in mind that if you have a robust social media presence and your competitors do not, then you have a real edge over them and one that you can exploit for years to come.
David Farmer is Co-Founder/CEO of and can be reached via the .