Building Customer Confidence – Why It Matters In Advertising

CARFAX tells it like it is

Adver­tis­ing is one of the key dri­vers of cus­tomer traf­fic. Many deal­er­ships focus on vehi­cle pric­ing or selec­tion in their ads and on their web­site to attract poten­tial buy­ers.

How­ev­er, cus­tomers need to feel con­fi­dent about the car they’re buy­ing as well. Build­ing that cus­tomer con­fi­dence can start with your adver­tis­ing.

Your CARFAX part­ner­ship can help. Used car shop­pers know and trust CARFAX. In fact, a recent study* shows 85% of con­sumers trust CARFAX and 9 out of 10 rec­og­nize the CARFAX brand. Com­bin­ing your rep­u­ta­tion with a trust­ed third-par­ty means you’re giv­ing poten­tial cus­tomers more rea­son to vis­it your store.

Lever­ag­ing your part­ner­ship with CARFAX in mar­ket­ing and adver­tis­ing cam­paigns is easy and free for CARFAX-sub­scrib­ing AIADA deal­er mem­bers. CARFAX has vast­ly expand­ed its brand resource cen­ter, giv­ing CARFAX Deal­ers access to tons of CARFAX and CAR FOX images, graph­ics and even cus­tomiz­able ads. Every­thing you need is just a click away at Car­Fax­On­line.

Want to dri­ve more traf­fic and sell more cars faster? Put the CARFAX brand to work for you.

Check out even more on the CARFAX YouTube Chan­nel.

CARFAX Vehi­cle His­to­ry Report with Con­sumer Info Pack™

Build buy­er con­fi­dence and increase war­ran­ty rev­enue with:

  • Vehi­cle His­to­ry Report®
  • War­ran­ty Check™
  • Vehi­cle High­lights™
  • Buy­back Guar­an­tee™
  • Smart Buy­er Check­list™

Instant CARFAX Reports™

  • Build con­fi­dence with online shop­pers by pro­vid­ing a CARFAX Report with every car you list — free with your sub­scrip­tion!
  • Link to your web­site, an OEM web­site or any of our auto mall part­ners

CARFAX for Dealers Mobile App

  • Sub­scrib­ing deal­ers can run reports any­time, any­where, with the free ‘CARFAX for Deal­ers’ Mobile App for the iPhone, iPad and Android

Smart think­ing for deal­ers means putting CARFAX to work in your deal­er­ship by vis­it­ing our web­site today for help in get­ting start­ed.

 

 

 

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