Enterprise Sets Up Second Franchise in Europe

Enterprise Rent A Car

Enter­prise Rent-A-Car now has its sec­ond Euro­pean fran­chisee, Locau­to Rent in Italy. It’s the next step in a planned pro­gram to estab­lish the company’s flag­ship brand across Europe. This agree­ment brings Enter­prise Rent-A-Car’s Euro­pean pres­ence to sev­en coun­tries — the U.K., Ger­many, Ire­land, France, Spain, Por­tu­gal and now Italy — which togeth­er rep­re­sent more than 85 per­cent of the Euro­pean car rental mar­ket.

As a major Euro­pean tourist and busi­ness des­ti­na­tion and the fifth largest mar­ket for rental car ser­vices, the agree­ment with Locau­to Rent pro­vides Enter­prise Rent-A-Car with the next vital build­ing block in its growth strat­e­gy. The acqui­si­tions of Citer in France and ATESA in Spain, togeth­er with the fran­chisee arrange­ments in Por­tu­gal and Italy, demon­strate how Enter­prise is com­mit­ted to devel­op­ing a Euro­pean net­work ful­ly able to meet the increas­ing needs of both domes­tic and inter­na­tion­al leisure and busi­ness trav­el­ers.

With a 30-year-long track record of strong growth and cus­tomer ser­vice, Locau­to Rent is one of Italy’s largest domes­tic car hire spe­cial­ists, offer­ing both dai­ly and longer term rental solu­tions. Estab­lished in 1979, the com­pa­ny now oper­ates a fleet of 5,000 vehi­cles through 28 loca­tions, the major­i­ty of which are ser­vic­ing the coun­tries’ major air­port loca­tions. With the addi­tion of the Locau­to net­work, Enter­prise now oper­ates one of the largest Euro­pean car hire net­works with over 1,000 branch­es and a fleet of well over 100,000 vehi­cles.

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