Ford and Carfax Join Forces

- February 8, 2013

Ford Motor Com­pa­ny has made Car­fax the vehi­cle his­to­ry infor­ma­tion provider for the Ford and Lin­coln Cer­ti­fied Pre-Owned (CPO) pro­grams.

Find out more about the pro­gram which went into effect Jan­u­ary 1.

As a key part of its CPO pro­gram improve­ments, Ford is com­mit­ted to pro­vid­ing Car­fax® Vehi­cle His­to­ry Reports™ for free to buy­ers and sell­ers of Cer­ti­fied Ford and Lin­coln vehi­cles. This enhance­ment took effect on Jan. 1, 2013.

“We’re deter­mined to make Ford Cer­ti­fied one of the most com­pre­hen­sive and com­pet­i­tive pro­grams in the mar­ket,” said Todd Fites, nation­al CPO sales man­ag­er for Ford Motor Com­pa­ny. “Car­fax is essen­tial in help­ing us take our Cer­ti­fied pro­grams to that next lev­el. Much of our deal­er base already enjoys suc­cess­ful part­ner­ships with Car­fax and Car­fax Reports are what buy­ers want. We had incred­i­ble growth in Cer­ti­fied sales last year and expect our pro­gram improve­ments to spark record-lev­el suc­cess.”

Ford requires its Cer­ti­fied deal­ers to run a Car­fax Report as part of the cer­ti­fi­ca­tion process for every eli­gi­ble Ford and Lin­coln used car. Ford and Lin­coln join 34 oth­er man­u­fac­tur­er brand CPO pro­grams that use Car­fax Reports to build more con­sumer con­fi­dence in their cer­ti­fied used cars.

 

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