GreenRoad™ released the 2012 Fleet Driver Performance Data Benchmark Report providing in-depth analysis of fleet driver performance as captured by GreenRoad technology. Based on data representing over 70,000 fleet drivers worldwide, the report offers a snapshot into fleet driver performance with comparative data going back to 2010. For the third consecutive year, the worldwide average GreenRoad Safety Score™ improved from a score of 29 in 2010 to 21 in 2012, a 28% improvement.
According to GreenRoad data, new GreenRoad drivers show even more substantial and immediate improvement. In 2012, new GreenRoad drivers improved their Safety Scores nearly 50% within six months. Immediately after the GreenRoad in-vehicle feedback service is turned on, the new GreenRoad driver Safety Score average is 17. After six months, the average score improves to 9, a 47% improvement.
GreenRoad data is based on the GreenRoad Safety Score which is automatically calculated through the use of sophisticated in-vehicle and smartphone-based technology that captures and tabulates risky or fuel inefficient driving events; the lower the Safety Score, the safer the driver. Driving is measured across five major categories: braking, acceleration, corner handling, lane handling and speeding.