J.D. Power Highlights Young Buyer Preferences

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- February 21, 2013

J.D. Pow­er and Asso­ciates reveals buy­ing pref­er­ences among younger buy­ers (ages 16–35) in the past cal­en­dar year, based on analy­sis of real-time trans­ac­tion data.

Deal­ers need to know what these buy­ers pre­fer.

Import car models—especially compacts—attracted the high­est per­cent­ages of younger buy­ers (ages 16–35) in the past cal­en­dar year, based on analy­sis of real-time trans­ac­tion data from J.D. Power’s Pow­er Infor­ma­tion Net­work® (PIN).

Mod­els with High­est Per­cent­age of Younger Buy­ers (Ages 16–35)

Mod­el % Young Buy­ers 2012 % Young Buy­ers 2011 Seg­ment MSRP 2012
50.2% 50.6% Com­pact Sporty $21,039
48.6% 43.6% Com­pact Sporty $24,377
44.5% 45.3% Com­pact Con­ven­tion­al $28,152
Acu­ra ILX (new mod­el) 40.2% N/A Com­pact Prem. Con­ven­tion­al $30,115
40.2% 42.5% Com­pact Con­ven­tion­al $21,128
37.4% 44.5% Com­pact Con­ven­tion­al $23,622
35.2% 33.9% Com­pact Con­ven­tion­al $23,280
* 34.7% 33.1% Com­pact Con­ven­tion­al $25,481
34.7% 33.8% Large Con­ven­tion­al $32,767
34.3% 33.6% Com­pact Prem. Con­ven­tion­al $32,251
Source: PIN; Sam­ple Size: At least 1,000 unit sales

 

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