New Car Incentives – Jan. 2012 to Jan. 2013

Guidelines - February 13, 2013

Article Summary
  • Incen­tive spend­ing reached $2,343 in Jan­u­ary, down 4.8% rel­a­tive to last year
  • Spend­ing actu­al­ly increased by dou­ble-dig­its for Jaguar, Lin­coln, and Cadil­lac
  • At oppo­site end of spec­trum, Hon­da, Sub­aru, and Hyundai each spent aver­age of about $1,100 on incen­tives last month
Significance of the Data
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