7 Ways to Make Sure Your Emails Get Read

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By Tom Searcy

An email expert shares sev­en tips to help make sure that your emails get read.

Recent­ly I con­nect­ed with Jonathan Borge, an email expert who has mas­tered the art of get­ting emails answered. Through an email con­ver­sa­tion, (how else would you com­mu­ni­cate with an email expert, right?), he shared with me sev­en great tips on how you can ensure that your emails will get noticed.

1. Sub­ject lines: Remem­ber that only 20 per­cent to 40 per­cent of your emails will actu­al­ly get opened, though most of your sub­ject lines will be seen. To boost your open rates, think of short, catchy, and infor­ma­tive sub­ject lines. You should try to dan­gle com­pelling infor­ma­tion (“The future of sales emails”), and you can even try adding some mys­tery (“Strange ques­tion”). We also rec­om­mend per­son­al­ized sub­ject lines, if pos­si­ble (“Hunter Sul­li­van sug­gest­ed I con­tact you”).]

2. Your tone: Por­tray your­self as some­one that oth­er peo­ple can con­nect to. You’ll want to show your recip­i­ents that you care about hear­ing back from them… so you can’t sim­ply sound like you’re just send­ing anoth­er mass email. Nev­er use “Dear sir or Madam,” and stay away from over­ly for­mal lan­guage.

3. Email con­tent: Make your emails short, sim­ple, and easy to quick­ly digest. Your leads are busy peo­ple with jobs, too, so you need to main­tain their inter­est. Do your research and find out what res­onates for your prospects. Try to get an intro­duc­tion to them or, if that’s not pos­si­ble, fig­ure out in more detail what they or their com­pa­ny do. Tell them why you’re email­ing them, specif­i­cal­ly. Talk about how you can solve a prob­lem for them.

4. Your sign-off: End your emails with a defin­i­tive, clear call to action. Make it dead sim­ple for your recip­i­ents to say yes—whether it’s to a meet­ing, phone call, or prod­uct demo. Don’t ask them for per­mis­sion. If you want a phone call, then say “Call me right now at X for more details.”

5. Your tim­ing: Reach out to your leads when they’re not too busy. Make sure you avoid heavy traf­fic times like Mon­day morn­ings. Based on our track­ing data, we rec­om­mend the mid­dle of the week, mid-day, as the best time to send emails.

Read the entire arti­cle on CBT News.

Tom Searcy is an author, speak­er and con­sul­tant for Big Hunt Sales and can be reached via the con­tact page.

 

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