Foreign Automakers See Growth in U.S. Diesel Market

Bloomberg News - March 27, 2013

Amer­i­cans are buy­ing into diesel-fueled vehi­cles these days, as BMW, Audi and Mer­cedes rush to bring in enough vehi­cles to fill demand.

Find out which mod­els are set for U.S. sales.

Volk­swa­gen AG’s Audi brand, Bay­erische Motoren Werke AG and Daim­ler AG’s  Mer­cedes-Benz, are expand­ing diesel line­ups in the U.S. as con­sumers are drawn by the per­for­mance and as a way to counter ris­ing gaso­line prices.

BMW is intro­duc­ing diesel ver­sions of its 3 Series and 5 Series this year, Lud­wig Willisch, the company’s chief exec­u­tive offi­cer for North Amer­i­ca, said in an inter­view yes­ter­day at the New York auto show. BMW plans to offer diesel engines in almost all its mod­el lines in the next five years, he said.

Audi, which sells diesel ver­sions of the A3 hatch­back, A8 sedan and Q7 sport-util­i­ty vehi­cle, will intro­duce diesel vari­ants of the 2014-mod­el A6 and A7 sedans and Q5 SUV, Scott Keogh, the automaker’s U.S. chief, said in an inter­view.

Mer­cedes offers a diesel option on its SUVs as well as the E-Class and S-Class sedans. It’s adding a four-cylin­der diesel engine this year and plans to even­tu­al­ly add a diesel vari­ant for the C-Class, Steve Can­non, chief exec­u­tive offi­cer of Mer­cedes-Benz USA, said in an inter­view.

Mak­ers of lux­u­ry vehi­cles, like oth­er automak­ers, are under U.S. reg­u­la­to­ry pres­sure to dou­ble their cor­po­rate aver­age fuel econ­o­my, known as CAFE, to 54.5 miles (88 kilo­me­ters) per gal­lon by 2025.




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