Jeep Cherokee Returns to the Chrysler Lineup

- March 27, 2013

Chrysler is hop­ing Jeep-lovers love the rad­i­cal­ly redesigned 2014 Jeep Chero­kee, back on the mar­ket as a replace­ment for the Jeep Lib­er­ty.

The Chero­kee does its debut on the New York Auto Show floor.

Mak­ing its for­mal debut at the New York Auto Show, the Jeep Chero­kee replaces the maker’s old Lib­er­ty mod­el – and brings back a name­plate that decades ago helped touch off America’s love affair with sport-util­i­ty vehi­cles.

The name may be retro, though the design is any­thing but.  The new Jeep Chero­kee may main­tain the maker’s famil­iar, 7-slot grille but it has vir­tu­al­ly noth­ing in com­mon with the old, chunky Chero­kee, nev­er mind the Lib­er­ty.

“It could be a bit con­tro­ver­sial,” admits Ralph Gilles, the head of design at Chrysler LLC, who is nonethe­less con­vinced buy­ers will fall in love with the dis­tinc­tive shape of the new crossover.

Though it adopts a car-based crossover “archi­tec­ture,” the new Jeep Chero­kee can be equipped with some seri­ous off-road hard­ware.

And, yes, rather than return­ing to a clas­sic, body-on-frame SUV design, the 2014 Jeep Chero­kee opt­ed for a lighter, nim­bler, car-based archi­tec­ture that should have plen­ty of advan­tages in today’s mar­ket where buy­ers are gen­er­al­ly more inter­est­ed in on-road man­ners and mileage than off-road capa­bil­i­ties they’ll sel­dom put to the test.

 

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