Malibu Undergoes Changes to Increase Sales

Detroit Free Press - March 28, 2013

Gen­er­al Motors is redesign­ing parts of its under­per­form­ing Chevro­let Mal­ibu near­ly a year after its 2012 launch, said Mark Reuss, pres­i­dent of GM North Amer­i­ca.

Find out what those changes will include by next sum­mer.

“For the car itself, we need to have the new design lan­guage of Chevro­let in that car, so that is what we are going to do,” Reuss said.

He cit­ed design issues and the lack of a coher­ent mar­ket­ing cam­paign as rea­sons for Malibu’s dis­ap­point­ing sales, which totaled 30,640 for the first two months of 2013, a drop of 11.6% from a year ear­li­er.

Reuss said GM is mak­ing changes to the Malibu’s nose while sim­pli­fy­ing inte­ri­or com­bi­na­tions.

“We are going to take some of the com­plex­i­ty out of the inte­ri­or,” Reuss said.

Feb­ru­ary marked the Malibu’s worst sales per­for­mance since Feb­ru­ary 2009, in the depths of the auto cri­sis.

Some ana­lysts have ques­tioned the company’s deci­sion to intro­duce Mal­ibu mod­els in stages in 2012, start­ing with the Eco mild-hybrid ver­sion.

 

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