General Motors is redesigning parts of its underperforming Chevrolet Malibu nearly a year after its 2012 launch, said Mark Reuss, president of GM North America.
Find out what those changes will include by next summer.
“For the car itself, we need to have the new design language of Chevrolet in that car, so that is what we are going to do,” Reuss said.
He cited design issues and the lack of a coherent marketing campaign as reasons for Malibu’s disappointing sales, which totaled 30,640 for the first two months of 2013, a drop of 11.6% from a year earlier.
Reuss said GM is making changes to the Malibu’s nose while simplifying interior combinations.
“We are going to take some of the complexity out of the interior,” Reuss said.
February marked the Malibu’s worst sales performance since February 2009, in the depths of the auto crisis.
Some analysts have questioned the company’s decision to introduce Malibu models in stages in 2012, starting with the Eco mild-hybrid version.