Customer reviews, staff management, space expansion, and promotional campaigns are for a dealer’s auto body shop and service operations…
Stay on top of the reviews: Online reviews are playing a bigger role for consumer decisions all the time. What are customers saying about their overall dealership experience and their specific auto body shop and service experience at your dealership? Pay special attention to the lowest rating and what the reviewer is saying.
Have a well-structured staff: Dealer management does well by checking in regularly with supervisors in their body shops. How are their mechanics and service technicians doing? How is the customer service experience? Are there any operational gaps that are stalling productivity?
Figure out whether or not to expand: Your body shop might be doing well and face restrictions on the limited space available onsite. Is it time to lease more land next door to your dealership for the right-sized service and repair department? There is investment to be made, but there’s also the risk of losing customers unwilling to wait very long for a repair appointment if your body shop is too small to keep business flowing.
Build value through promotions: Word-of-mouth marketing for your service and auto body shop get easier when customers clearly recognize the connection between the dealership and the body shop. Targeting specific promotions to car buyers who’ve purchased from your dealership can bring great results.