New Study: Motorists Want Connectivity

- March 26, 2013

Accord­ing to a report by con­sult­ing firm Capgem­i­ni, con­sumers want to be as con­nect­ed in their cars as they are at home and in the office.

Get more details on this lat­est study of car buy­ers.

Motorists want their cars to deliv­er the sort of con­nect­ed tech­nolo­gies they already have in homes, offices and on smart­phones.

Automak­ers who want to con­nect with their cus­tomers have to make sure they offer the lat­est in con­nect­ed car tech­nol­o­gy, accord­ing to a new study.

Buy­ers don’t want to dif­fer­en­ti­ate between what tech­nol­o­gy they can access behind the wheel from what they already have in their homes, offices – or on their smart­phones, accord­ing to a report by con­sult­ing firm Capgem­i­ni.

That extends to the buy­ing process, the study of 8,000 con­sumers from eight coun­tries revealed. Buy­ers are more and more focused on the web when it comes to gath­er­ing infor­ma­tion on the vehi­cles they’re like­ly to buy. And deal­ers and man­u­fac­tur­ers who don’t embrace that – and respond quick­ly to online shop­pers – will like­ly lose sales.






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