Can you feel it? The luck of the Irish is in the air, and that can only mean one thing, St. Patrick’s Day is right around the corner. The great thing about St. Patrick’s Day is you don’t have to be Irish to get in on the fun. Now don’t be fooled, St. Patrick’s Day is not all about wearing green, attending parades, and drinking green beer. The holiday also presents an optimal time for you to contact customers and create top-of-mind awareness.
By utilizing these St. Patrick’s Day campaign ideas, your dealership will see additional green this spring.
• Host a Clover Party
Give your customers more St. Patrick’s Day activities than the typical pinching someone who is not wearing green or hunting down the elusive pot of gold; invite customers to your showroom for a Clover Tag Party. All you have to do is place a clover on every new model’s windshield on your lot, be sure to have a discount on each clover. Then, in order for a customer to redeem the discount on a particular vehicle, all they have to do is take it for a test drive. By hosting a Clover Party, you can build excitement for your new lineup, tap into the fun of the St. Patrick’s Day holiday, and add additional sales.
• Request Customer Feedback
Demonstrate your appreciation by letting your customers know how lucky you are that they chose you for their vehicle service needs. Ask your customers to provide feedback about their ownership experience and interactions with your staff. Let them know that their business means a lot to you and any feedback they provide would be greatly appreciated. A St. Patrick’s Day campaign that asks for honest feedback can strengthen your customers’ brand loyalty to your store, which results in more green in your pocket this spring.
• Offer Defensive Driving Techniques
Many people associate St. Patrick’s Day with excessive alcohol consumption, which could make the roadways unsafe for your customers. So, offer them driving tips to ensure their St. Patrick’s Day celebration is safe. Remind them to wear their seatbelt, avoid internal distractions when driving, keep both hands on the wheel at all times, and stay alert to the traffic around them. Offering safe driving tips is a great way to show your customers you care and really want to keep them safe. This type of communication will help foster trust between your dealership and your customers, resulting in lasting relationships and greater owner loyalty.
Bring the luck of the Irish to your dealership and see how easy it is to capitalize on extra green this spring.
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