TrueCar.com pinpoints exactly what consumers were looking for in March, and how best car incentives and pricing compared between 2013 and 2012.
Get the transaction prices and best car incentives for major automakers.
TrueCar.com estimated today that the average transaction price for light vehicles in the United States was $31,087 in March 2013, up $339 (1.1 percent) from March 2012; and up $129 (0.4 percent) from February 2013.
“Manufacturers continue to benefit from consumers’ insatiable appetite for highly contented new vehicles, as shown by average transaction prices exceeding $31,000 in March,” said Jesse Toprak, senior analyst for TrueCar. “Coupled with flat incentives spending and higher volume, near-record transaction prices herald positive earnings news for the industry.”
In addition, TrueCar estimated that the average incentive for light vehicles was $2,523 in March 2013, down $44 (-1.7 percent) from March 2012; and essentially unchanged from February 2013.
TrueCar estimated the ratio of incentives to average transaction price for light vehicles was 8.1 percent in March, down from 8.3 percent in March 2012 and down from 8.2 percent in February 2013.