Car Care Council Report Shows Service Work Badly Needed

Guess how many cars on US roads these need some kind of ser­vice and main­te­nance? Three out of every four, accord­ing to . The aging fleet on the roads these days means qual­i­ty vehi­cle ser­vice work is bad­ly need­ed.

Clear­ly this is a huge oppor­tu­ni­ty for deal­ers to increase ser­vice depart­ment rev­enue, and to build long-term cus­tomer loy­al­ty through pro­vid­ing excel­lent, cost-effec­tive ser­vice.

So, how do you get there? Social media is an impor­tant chan­nel. Joey Lit­tle, social media man­ag­er at Vin­So­lu­tions, says that deal­ers can take actions in social media to become “indus­try lead­ers” in their com­mu­ni­ty. Giv­ing use­ful tips on Twit­ter, Face­book, Google +, or a blog on the dealership’s web­site can do the trick.

Make sure you’re ready to deliv­er the most-need­ed ser­vice func­tions and be well stocked to pro­vide the parts. The top three prob­lem areas in the Car Care Coun­cil study that pro­vide the most oppor­tu­ni­ty are engine oil, engine cool­ing sys­tems, and brake ser­vice.




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