Guess how many cars on US roads these need some kind of service and maintenance? Three out of every four, according to . The aging fleet on the roads these days means quality vehicle service work is badly needed.
Clearly this is a huge opportunity for dealers to increase service department revenue, and to build long-term customer loyalty through providing excellent, cost-effective service.
So, how do you get there? Social media is an important channel. Joey Little, social media manager at VinSolutions, says that dealers can take actions in social media to become “industry leaders” in their community. Giving useful tips on Twitter, Facebook, Google +, or a blog on the dealership’s website can do the trick.
Make sure you’re ready to deliver the most-needed service functions and be well stocked to provide the parts. The top three problem areas in the Car Care Council study that provide the most opportunity are engine oil, engine cooling systems, and brake service.