Host a Car Care Council Event at Your Dealership

What the Car Care Council Can Do for You

April is Nation­al Car Care month. The Car Care Coun­cil is a not-for-prof­it orga­ni­za­tion with a sim­ple mis­sion:  edu­cate con­sumers on the need to prop­er­ly main­tain their cars. Isn’t that what you want your cus­tomers to under­stand? Besides an ongo­ing effort via nation­al media and the social web (uti­liz­ing Face­book, Twit­ter and LinkedIn), the Coun­cil pro­motes and sup­ports two annu­al events designed to help you attract new busi­ness, rein­force your rela­tion­ship with your cur­rent cus­tomers and do a lit­tle some­thing for the com­mu­ni­ty.

April presents a great oppor­tu­ni­ty for your shop to open its arms and invite the com­mu­ni­ty in. Strange­ly enough, most con­sumers abhor the idea of a manda­to­ry vehi­cle inspec­tion and don’t think much more of the ones you per­form for them while their car is in the shop, but the idea of hav­ing a pro­fes­sion­al “once over” done for free as part of this event is very appeal­ing to them. Most busi­ness­es that have par­tic­i­pat­ed once, will par­tic­i­pate again and are see­ing gains in their bot­tom line after the events.

The sec­ond is in Octo­ber, and helps con­sumers pre­pare for the demands of win­ter while pro­vid­ing a sec­ond oppor­tu­ni­ty to get your shop’s name out in the pub­lic eye.

And the Car Care Coun­cil has the tools and advice you need to make your event a suc­cess.

You can speak to Rich White, exec­u­tive direc­tor of the Car Care Coun­cil to learn more. Lis­ten to what he has to say, then log onto their site and open up the Indus­try Tool­box to pre­pare for your event. Be sure to post it on the events page on the site AND on their Face­book page!

For more infor­ma­tion on host­ing an event, vis­it the Car Care Coun­cil today! Read the full arti­cle here.



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