Subaru Launches XV Crosstrek Hybrid and Meets Record Sales Performance Achievements

While plug-in elec­tric vehi­cles tend to get most of the “green­tech” atten­tion dur­ing auto shows, hybrid sys­tems are mak­ing a come­back in impor­tance, espe­cial­ly for fleets. Sub­aru of Amer­i­ca has entered that mar­ket and unveiled the brand’s first-ever pro­duc­tion hybrid vehi­cle, the Sub­aru XV Crosstrek Hybrid, at the New York Inter­na­tion­al Auto Show. Based on the pop­u­lar XV Crosstrek crossover intro­duced for 2013, the 2014 XV Crosstrek Hybrid mod­el will be arriv­ing in Sub­aru deal­er­ships in the fourth quar­ter of 2013. When the XV Crosstrek Hybrid goes on sale it will be the most fuel-effi­cient and low­est-emis­sions AWD hybrid crossover in Amer­i­ca, accord­ing to Sub­aru. The 2014 Sub­aru XV Crosstrek Hybrid builds upon the util­i­ty and ver­sa­til­i­ty of the gas mod­el, while also offer­ing enhanced han­dling respons­es and qui­eter dri­ving per­for­mance.

Not long after the New York Auto Show, Sub­aru of Amer­i­ca was able to report oth­er “firsts,” such as 36,701 vehi­cle sales for March 2013 – the best-ever sales month for the com­pa­ny and a 13% increase over March 2012. Year-to-date sales for Sub­aru total 92,527 – a 15% increase over the same peri­od in 2012 and rep­re­sent the best first quar­ter in com­pa­ny his­to­ry. These results build on strong sales from 2012 where Sub­aru achieved five con­sec­u­tive years of sales increas­es and exceed­ed 300,000 annu­al sales in 2012 – a first in com­pa­ny his­to­ry.

As for the new XV Crosstrek Hybrid, it offers all the capa­bil­i­ty and ver­sa­til­i­ty of the gaso­line XV Crosstrek. The added ben­e­fits of a hybrid pow­er­train, includ­ing high­er fuel effi­cien­cy, broad­en the vehicle’s appeal. Key to this approach is that the XV Crosstrek Hybrid shares the gaso­line model’s Sym­met­ri­cal All-Wheel Dri­ve and chas­sis capa­bil­i­ty. For exam­ple, the 8.7 inch­es of ground clear­ance is the same as for the gas mod­el and is high­er than for some ded­i­cat­ed SUVs, while pro­vid­ing a low step-in height.

With the XV Crosstrek Hybrid, Sub­aru re-engi­neered the chas­sis to han­dle the added weight of the bat­tery sys­tem, improv­ing han­dling, steer­ing and ride. In addi­tion to chas­sis changes, the XV Crosstrek Hybrid added extra sound insu­la­tion, a start/stop fea­ture, revised HVAC, new gauge clus­ter, key­less start, and numer­ous oth­er changes



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