8 Pinterest Tips to Boost Your Dealership’s Activity

By DSNews

Pinterest’s new prod­uct pages and fea­ture enhance­ments are clear­ly a sign of a new direc­tion in web design, eCom­merce mod­els and espe­cial­ly mobile con­tent cre­ation and con­sump­tion.

Here are 8 Pin­ter­est best prac­tices that can help boost your activ­i­ty with­in the site and start cre­at­ing anoth­er new chan­nel of engage­ment with your deal­er­ship and your con­tent. Con­tent will remain a heavy theme going for­ward now that the  Pen­guin 2.0 update has been released.

1. Know your audi­ence: Who is it that you’re pin­ning for. Plan out who your pins are tar­get­ed for based on age, gen­der, income and oth­er lifestyle fac­tors. This is the base­line for how your boards are cre­at­ed.

2. Be orig­i­nal: Shoot your own high qual­i­ty images. 80% of all the pins with­in Pin­ter­est are repins, so it’s very easy to stand out with orig­i­nal, qual­i­ty con­tent. Use pow­er­ful tools such as Pinstamatic.com to make your list­ings even more unique.

3. Use col­or wise­ly: Much of the pow­er of Pin­ter­est is the visu­al nature of the plat­form. Clas­sic col­or  the­o­ry and theme psy­chol­o­gy works strong in the grid style for­mat. Col­or-themed boards will strike  a chord with view­ers and make a visu­al impact; Blue cre­ates trust, Yel­low is cheer­ful and Red equals ener­gy.

4. Offer even more val­ue: Imag­ine hav­ing val­ue-added con­tent such as an eBook or oth­er auto­mo­tive review infor­ma­tion. Pinerly.com claims that pins with call to actions have 80% more engage­ment than tra­di­tion­al image pins.

5. Teach some­thing: Pin­er­ly also says that pins that teach some­thing have a 42% high­er CTR. Link your pins to addi­tion­al pieces of help­ful con­tent with­in your web­site and blogs to dri­ve even more traf­fic and build your brand while doing so.

Read the entire arti­cle by DSNews.



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