- Networking technology giant Cisco announced results from its Customer Experience Report – and found that technology reputation has become a key driver when car shoppers are buying and driving a car.
- Other key factors for decision marking are preference in auto dealers and manufacturers who provide a more personal driving experience, and their trust in future automotive innovation.
- The study surveyed more than 1,500 consumers across 10 countries. The global report examined consumer preferences of technology used when buying and driving an automobile.
- Prior to purchasing a vehicle, consumers prefer to begin their process online – 83% of global consumers prefer to research online for information on a car and visiting a manufacturers website is happening for 61% of those doing research.
- Tracking Costs: Consumers want a more automated way to track car maintenance costs. Gas-price tracking was the highest priority, compared to 46% of consumers wanting to track insurance prices, 35% wanting to track roadside assistance availability, and 32% wanted to track recall information.
- Vehicle Service: Consumer demand for tracking vehicle operating costs was shown with 62% of consumers stating they would purchase a device designed to keep them on track with their monthly budget for gas and auto maintenance.
- Personal information: 65% would share personal information such as height/weight, driving habits, entertainment preferences if this allowed a more customized vehicle and driving experience; 74% would allow their driving habits to be monitored in order to save on insurance or service maintenance or costs.
- Driverless cars: More than half of global consumers (57%) stated they would be likely to ride in a car controlled entirely by technology that does not require a human driver. The most trusting consumers in this regard were in the largest developing economies – Brazil with 96%, India with 86%, and China with 70%.