Eric Brown, CEO, Dataium

Strat­e­gy & Com­pa­ny Mis­sion: What are now the basic strat­e­gy and mis­sion of the com­pa­ny?

Dataium’s focus is to sup­port the auto buy­ing process for the auto­mo­tive indus­try and the con­sumer by blind­ly aggre­gat­ing and ana­lyz­ing bil­lions of anony­mous shop­ping ses­sions to bet­ter under­stand changes in con­sumer trends and demands. Thus, improv­ing the con­sumer shop­ping expe­ri­ence, reduc­ing waste at all lev­els of the vehi­cle sup­ply chain, and ulti­mate­ly, pro­vid­ing the right vehi­cle at the right price to the con­sumer.


Mar­ket­ing Objec­tives for 2013 and beyond: What are the focused sales and mar­ket­ing objec­tives for your com­pa­ny in the next year?

To con­tin­ue to expand our data solu­tions to pro­vide greater vis­i­bil­i­ty, clar­i­ty, and insight into the con­sumer path to pur­chase. Not only in the Unit­ed States but world­wide.


Mar­ket Oppor­tu­ni­ties Ahead in 2013: What do you see as your company’s biggest oppor­tu­ni­ties in the next year?

As a young com­pa­ny for us this is best stat­ed as “more of the same”. We con­tin­ue to refine our report­ing and cus­tomer engage­ment, and expand our data col­lec­tion and process­es.


Man­age­ment Chal­lenges this year and last: What are the major or spe­cif­ic chal­lenges for your man­age­ment team in 2013?

Find­ing great peo­ple to work for us, while meet­ing the demands of our grow­ing cus­tomer list, and mak­ing sure we do not col­lapse under our own weight.


Indus­try and Mar­ket Sit­u­a­tion 2013: What is your assess­ment of the auto­mo­tive mar­ket and the indus­try right now?

The auto­mo­tive indus­try con­tin­ues to show strength despite strong eco­nom­ic head winds, but we have con­cerns those head winds are start­ing to have an impact that is large­ly being ignored.


Most Sig­nif­i­cant Accom­plish­ment: What has been your company’s biggest accom­plish­ment in the past year?

Hard to say. Again, as a young com­pa­ny every day we’re still here is an accom­plish­ment in itself. I sup­pose beyond the growth we expe­ri­enced, our biggest accom­plish­ment would be our focus. In 2012 we real­ly honed in on who our cus­tomers are, and what their spe­cif­ic needs are. In 2013 much of our resources will be com­mit­ted to bet­ter align­ing our oper­a­tions, mar­ket­ing, sup­port, and prod­uct devel­op­ment with spe­cif­ic cus­tomer needs.



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