Nissan LEAF: World’s Best-Selling EV

Wall Street Journal - May 15, 2013

The Nis­san LEAF con­tin­ues to make elec­tric vehi­cle sales his­to­ry, after record sales in March and a 423.5 per­cent year-over-year sales increase in April to become best-sell­ing EV world­wide.

Get the facts and fig­ures on the Nis­san Leaf sales mile­stone.

After the all-elec­tric Nis­san LEAF’s best sales month ever in March and a 423.5 per­cent year-over-year sales increase in April, Nis­san LEAF con­tin­ues to make his­to­ry by cross­ing the 25,000 sales thresh­old, rein­forc­ing LEAF’s posi­tion as the world’s best-sell­ing elec­tric vehi­cle.

“From the begin­ning our goal with LEAF has been to bring afford­able, zero-emis­sion trans­porta­tion to the mass mar­ket in a prac­ti­cal, fun-to-dri­ve pack­age,” said Erik Got­tfried, Nis­san direc­tor of elec­tric vehi­cle (EV) mar­ket­ing and sales strat­e­gy. “With more than 25,000 LEAFs in the U.S. and 62,000 around the world, we’re see­ing the adop­tion curve for EVs accel­er­ate, and there is tremen­dous inter­est not only on the West Coast but in a num­ber of new strong­holds like Atlanta, Raleigh, Den­ver, Dal­las, Chica­go, St. Louis and many more.”

Nis­san LEAF sales have risen steadi­ly since the vehicle’s launch and have grown tremen­dous­ly com­pared to the pre­vi­ous year with sales jump­ing sev­er­al-fold in LEAF’s tra­di­tion­al­ly high-per­form­ing mar­kets such as San Francisco—where LEAF was the top-sell­ing vehi­cle for the Nis­san brand in April—Los Ange­les, Seat­tle, Port­land and San Diego.

“Pio­neer­ing the EV trail with LEAF, we’ve had the oppor­tu­ni­ty to eval­u­ate the pur­chase process of EV buy­ers. We have main­tained an ongo­ing dia­logue with our cus­tomers, and through that we’ve learned just how dif­fer­ent the process is for buy­ing a LEAF ver­sus a tra­di­tion­al gas-pow­ered car,” said Got­tfried. “We’ve found that cus­tomers inter­est­ed in LEAF come to the show­room excep­tion­al­ly well edu­cat­ed about the prod­uct. Then post-pur­chase, they stay engaged with us, con­nect with the LEAF own­er com­mu­ni­ty and share their expe­ri­ence broad­ly, which dri­ves greater inter­est in LEAF.”

“We’ve also learned how infra­struc­ture plays a role in a consumer’s deci­sion to go all-elec­tric,” added Bren­dan Jones, Nissan’s direc­tor of EV infra­struc­ture strat­e­gy and deploy­ment. “We already knew that areas with a high­er con­cen­tra­tion of EVs would require more charg­ing sta­tions, but trends show that the reverse is also true—a more robust charg­ing infra­struc­ture gen­er­ates greater inter­est in EVs and stim­u­lates more EV dri­ving among EV own­ers.”



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