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Our Dealers Solutions Help Your Dealership Reach Customers

Today’s cus­tomers shop dif­fer­ent­ly, using the Inter­net as an every­day tool. The folks at AutoTrader.com know how to reach these shop­pers, giv­ing deal­ers expo­sure to the largest audi­ence of in-mar­ket car shop­pers by offer­ing a vari­ety of cost-effec­tive adver­tis­ing solu­tions.

That means deal­er­ships that want to attract the most qual­i­fied shop­pers adver­tise with AutoTrader.com.

Price Mark­down Fea­ture

But we also want to make it worth­while for deal­ers, so we offer our “Price Mark­down” fea­ture to sys­tem­at­i­cal­ly sub­tract the amount of spe­cial offers from the price of their vehi­cles. With this tool, deal­ers are able to more eas­i­ly high­light the afford­abil­i­ty of their new cars and entice shop­pers who may be unde­cid­ed between a new and used vehi­cle. This quick ref­er­ence guide shows you how to apply price mark­downs on the back-end tool at .

New Part­ner­ship with Exper­ian Auto­mo­tive

AutoTrader.com recent­ly entered into an agree­ment with Exper­ian Auto­mo­tive which will enable deal­ers to uti­lize AutoCheck® vehi­cle his­to­ry reports when mer­chan­dis­ing their inven­to­ry on AutoTrader.com. Begin­ning in Sep­tem­ber, deal­ers who sub­scribe to Exper­ian Automotive’s AutoCheck prod­uct will have the option of uti­liz­ing those vehi­cle his­to­ry reports on the AutoTrader.com site. This non-exclu­sive part­ner­ship is a step designed to facil­i­tate choice for AutoTrader.com’s deal­er cus­tomers and allow oth­er vehi­cle his­to­ry report providers to work with AutoTrader.com in a sim­i­lar man­ner.

“We are lis­ten­ing to our cus­tomers and strive to eval­u­ate our prod­ucts and ser­vices based on their feed­back,” said Alan Smith, chief oper­at­ing offi­cer at AutoTrader.com. “Our deal­er cus­tomers have clear­ly expressed a desire to have more free­dom in decid­ing which vehi­cle his­to­ry reports they would like to use to mer­chan­dise their inven­to­ry on our site, and our goal with this part­ner­ship is to make that choice a real­i­ty.”

“We believe this is good for both con­sumers and deal­ers, to have a choice of which vehi­cle his­to­ry report provider to use with their list­ings on our site, and we have worked with Exper­ian over the last sev­er­al months to make this part­ner­ship a real­i­ty,” Smith con­tin­ued. “With this new offer­ing, we are pleased to be set­ting the stan­dard for deal­er and con­sumer choice in vehi­cle his­to­ry report providers.”

To find out more about how works for your deal­er­ship, please vis­it our web­site today! For more infor­ma­tion on AutoCheck® vehi­cle his­to­ry reports, con­tact Lou Laste by email at [email protected].

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