Our Dealers Solutions Help Your Dealership Reach Customers
Today’s customers shop differently, using the Internet as an everyday tool. The folks at AutoTrader.com know how to reach these shoppers, giving dealers exposure to the largest audience of in-market car shoppers by offering a variety of cost-effective advertising solutions.
That means dealerships that want to attract the most qualified shoppers advertise with AutoTrader.com.
Price Markdown Feature
But we also want to make it worthwhile for dealers, so we offer our “Price Markdown” feature to systematically subtract the amount of special offers from the price of their vehicles. With this tool, dealers are able to more easily highlight the affordability of their new cars and entice shoppers who may be undecided between a new and used vehicle. This quick reference guide shows you how to apply price markdowns on the back-end tool at .
New Partnership with Experian Automotive
AutoTrader.com recently entered into an agreement with Experian Automotive which will enable dealers to utilize AutoCheck® vehicle history reports when merchandising their inventory on AutoTrader.com. Beginning in September, dealers who subscribe to Experian Automotive’s AutoCheck product will have the option of utilizing those vehicle history reports on the AutoTrader.com site. This non-exclusive partnership is a step designed to facilitate choice for AutoTrader.com’s dealer customers and allow other vehicle history report providers to work with AutoTrader.com in a similar manner.
“We are listening to our customers and strive to evaluate our products and services based on their feedback,” said Alan Smith, chief operating officer at AutoTrader.com. “Our dealer customers have clearly expressed a desire to have more freedom in deciding which vehicle history reports they would like to use to merchandise their inventory on our site, and our goal with this partnership is to make that choice a reality.”
“We believe this is good for both consumers and dealers, to have a choice of which vehicle history report provider to use with their listings on our site, and we have worked with Experian over the last several months to make this partnership a reality,” Smith continued. “With this new offering, we are pleased to be setting the standard for dealer and consumer choice in vehicle history report providers.”
To find out more about how works for your dealership, please visit our website today! For more information on AutoCheck® vehicle history reports, contact Lou Laste by email at [email protected].