Things are looking up for consumer confidence in auto shopper activity. Dataium saw its Automotive Shopper Intensity index go up more than 12% in April – highest increase in past year and a 4.1% increase in SAAR over previous month. ASI findings reflect consumer confidence across entire market.
ASI increased across broad range of segments in April; one of the segments had highest increase of any segment –
ASI for luxury vehicles has risen on average 10% over past two months; .
Automotive shoppers are more confident in making long-term investment in their vehicles
and how the dynamics have played out by segment….