Dataium Sees Strong Consumer Confidence in Shopper Activity

Things are look­ing up for con­sumer con­fi­dence in auto shop­per activ­i­ty. Dataium saw its Auto­mo­tive Shop­per Inten­si­ty index go up more than 12% in April – high­est increase in past year and a 4.1% increase in SAAR over pre­vi­ous month. ASI find­ings reflect con­sumer con­fi­dence across entire mar­ket.

ASI increased across broad range of seg­ments in April; one of the seg­ments had high­est increase of any seg­ment –

ASI for lux­u­ry vehi­cles has risen on aver­age 10% over past two months; .

Auto­mo­tive shop­pers are more con­fi­dent in mak­ing long-term invest­ment in their vehi­cles

and how the dynam­ics have played out by seg­ment….



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