How to Find Out if Your SEO Quality is Low

By DSNews

If you’re buy­ing search engine opti­miza­tion ser­vices from an indi­vid­ual or an agency and they promise results quick­ly, be cau­tious. Very cau­tious. 

Here’s three sure fire ways to iden­ti­fy if the ser­vices you’re pay­ing for are ques­tion­able or even worse, low qual­i­ty.  These are the type of activ­i­ties that are the dig­i­tal equiv­a­lent to spin­ning your tires in the mud; it’ll just make a lot of noise and cre­ate a huge mess when it’s all over.

1. Buy­ing links from high Page Rank (PR) pages: This is an old tech­nique that worked real­ly well — a cou­ple of years ago. High rank­ing pages with a strong Page Rank (say, a PR7 or PR8) would sell links to any mar­keter who could pony up the month­ly expense. These pages don’t offer much val­ue and the links cer­tain­ly don’t offer much with regards to rel­e­van­cy. Google’s Pen­guin update was specif­i­cal­ly designed to sniff out these type of pages, deval­ue the neigh­bor­hood and dilute the val­ue of the link juice being passed along to your web­site. Save your mon­ey.

Paid links can dam­age your website’s rank­ings. Don’t buy links from these low qual­i­ty, irrel­e­vant sites — and make sure your search provider isn’t try­ing to slide these into your off-page search strat­e­gy as a “need­ed ele­ment.”

2. Join­ing a back­link net­work: These pri­vate net­works have also been dis­cov­ered by the lat­est Google algo­rithm updates. These link plat­forms are a direct vio­la­tion of Google’s Terms of Ser­vice (TOS) and can even­tu­al­ly cause your web­site to be down ranked or even de-list­ed if the infrac­tion is severe enough. Google has penal­ized sev­er­al major link net­works with­in the past year.

3. Auto­mat­ed back­link sub­mis­sions from blogs, forums and social media sites: There are plen­ty of search engine opti­miza­tion soft­ware pro­grams avail­able today that will auto­mate your link­ing efforts at the click of a but­ton. You don’t want to do this any­more. Google rec­og­nizes when a website’s back­link count sud­den­ly jumps by 10,000+ links in just a cou­ple of weeks. This is not organ­ic link build­ing — its auto­mat­ed and it isn’t a good thing any­more. The quan­ti­ty of links needs to grow organ­i­cal­ly and the qual­i­ty is a key ele­ment as well. No fake accounts, no spam activ­i­ty and it must be high qual­i­ty — Google wants this to be as real as pos­si­ble to pro­vide the true social sig­nals nec­es­sary to prove that the linked con­tent isn’t just link spam.

Be care­ful of what your search provider is doing to “help” your search efforts. The most effec­tive solu­tion has always been, and still is today, sim­ply cre­at­ing excel­lent con­tent. This con­tent will help your web­site be found more often in the search results and it’ll cre­ate more oppor­tu­ni­ties for social shar­ing as well.

Read the entire arti­cle by DSNews.




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