By Joseph Little
vAuto and VinSolutions have integrated their used vehicle appraisal and pricing features to offer great sources of competitive advantage for dealer customers who use both systems.
“This integration marks another step in our effort to provide software solutions that drive greater efficiencies, process improvements and profitability for dealers,” says Keith Jezek, president of AutoTraderTM Group’s (ATG) Software Division. “In particular, this integration helps dealers deliver more customer-satisfying and seamless appraisals of vehicles, and makes it easier for dealers to align their used vehicle pricing to the current market.”
The integration brings elements of vAuto’s Appraising and Pricing tools into the VinSolutions customer relationship management (CRM) system’s used vehicle inventory module.
“Typically dealers lose efficiency and productivity as they toggle between systems to appraise and price vehicles,” says Brian Skutta, vice president and general manager for VinSolutions. “Now, for dealers who use vAuto and VinSolutions, our new two-way integration is a ‘best of both worlds’ scenario that allows dealership personnel to easily access the information and tools they need while working in a single system.”
The ‘single-system’ integration offers three key benefits:
1. Customer-Centered Appraisals: The appraisal process in many dealerships is problematic for customers. Typically, salespeople must leave their customers to physically check on the status of the appraisal—an absence most customers don’t appreciate.
With the integration, a dealership’s used vehicle manager can complete a vAuto-powered appraisal in theVinSolutions system. When the appraisal is complete, the salesperson receives an automated alert and can instantly access and share the appraisal details with customers. Similarly, a salesperson can print an appraisal voucher for customers who want to consider the offer and come back to sell or trade their vehicle at the dealership.
“Salespeople don’t like to leave their customers during appraisals—and now they don’t have to,” Skutta says. “Likewise, the integration eliminates double-entry of appraisal information, which minimizes errors and saves time.”
2. Productive, Market-Smart Pricing: In the VinSolutions system, dealers can now access vAuto’s Pricing tool “Gauge Page” with a single click. The “Gauge Page” is a robust interface that lets dealers base their used vehicle pricing decisions on real-time market comparisons and data, as well as the profitability potential of each car.
3. Efficient, “Workflow-Smart” User Access: With the integration, the VinSolutions and vAuto systems“remember” individual dealership users and their workflows—instantly taking them to the screens and tools they need. This efficiency-focused enhancement effectively lets users “pick up where they leave off,”Menard says.
This integration reflects Auto Trader Group investment in dealers’ success. “The vAuto/VinSolutions integration is only the beginning of key initiatives underway across ATG’s software division business units to help our dealers gain a competitive advantage and achieve higher levels of success,” Jezek says.
Joseph Little is Digital Media/Visual Marketing Manager for VinSolutions. Read the here.