vAuto & VinSolutions: 2 Great Sources of Competitive Advantage in 1

By Joseph Little

vAu­to and Vin­So­lu­tions have inte­grat­ed their used vehi­cle appraisal and pric­ing fea­tures to offer great sources of com­pet­i­tive advan­tage for deal­er cus­tomers who use both sys­tems.

“This inte­gra­tion marks anoth­er step in our effort to pro­vide soft­ware solu­tions that dri­ve greater effi­cien­cies, process improve­ments and prof­itabil­i­ty for deal­ers,” says Kei­th Jezek, pres­i­dent of Auto­TraderTM Group’s (ATG) Soft­ware Divi­sion. “In par­tic­u­lar, this inte­gra­tion helps deal­ers deliv­er more cus­tomer-sat­is­fy­ing and seam­less appraisals of vehi­cles, and makes it eas­i­er for deal­ers to align their used vehi­cle pric­ing to the cur­rent mar­ket.”

The inte­gra­tion brings ele­ments of vAuto’s Apprais­ing and Pric­ing tools into the Vin­So­lu­tions cus­tomer rela­tion­ship man­age­ment (CRM) system’s used vehi­cle inven­to­ry mod­ule.

“Typ­i­cal­ly deal­ers lose effi­cien­cy and pro­duc­tiv­i­ty as they tog­gle between sys­tems to appraise and price vehi­cles,” says Bri­an Skut­ta, vice pres­i­dent and gen­er­al man­ag­er for Vin­So­lu­tions. “Now, for deal­ers who use vAu­to and Vin­So­lu­tions, our new two-way inte­gra­tion is a ‘best of both worlds’ sce­nario that allows deal­er­ship per­son­nel to eas­i­ly access the infor­ma­tion and tools they need while work­ing in a sin­gle sys­tem.”

The ‘sin­gle-sys­tem’ inte­gra­tion offers three key ben­e­fits:

1. Cus­tomer-Cen­tered Appraisals: The appraisal process in many deal­er­ships is prob­lem­at­ic for cus­tomers. Typ­i­cal­ly, sales­peo­ple must leave their cus­tomers to phys­i­cal­ly check on the sta­tus of the appraisal—an absence most cus­tomers don’t appre­ci­ate.

With the inte­gra­tion, a dealership’s used vehi­cle man­ag­er can com­plete a vAu­to-pow­ered appraisal in theVin­So­lu­tions sys­tem. When the appraisal is com­plete, the sales­per­son receives an auto­mat­ed alert and can instant­ly access and share the appraisal details with cus­tomers. Sim­i­lar­ly, a sales­per­son can print an appraisal vouch­er for cus­tomers who want to con­sid­er the offer and come back to sell or trade their vehi­cle at the deal­er­ship.

“Sales­peo­ple don’t like to leave their cus­tomers dur­ing appraisals—and now they don’t have to,” Skut­ta says. “Like­wise, the inte­gra­tion elim­i­nates dou­ble-entry of appraisal infor­ma­tion, which min­i­mizes errors and saves time.”

2. Pro­duc­tive, Mar­ket-Smart Pric­ing: In the Vin­So­lu­tions sys­tem, deal­ers can now access vAuto’s Pric­ing tool “Gauge Page” with a sin­gle click. The “Gauge Page” is a robust inter­face that lets deal­ers base their used vehi­cle pric­ing deci­sions on real-time mar­ket com­par­isons and data, as well as the prof­itabil­i­ty poten­tial of each car.

3. Effi­cient, “Work­flow-Smart” User Access: With the inte­gra­tion, the Vin­So­lu­tions and vAu­to systems“remember” indi­vid­ual deal­er­ship users and their workflows—instantly tak­ing them to the screens and tools they need. This effi­cien­cy-focused enhance­ment effec­tive­ly lets users “pick up where they leave off,”Menard says.

This inte­gra­tion reflects Auto Trad­er Group invest­ment in deal­ers’ suc­cess. “The vAuto/VinSolutions inte­gra­tion is only the begin­ning of key ini­tia­tives under­way across ATG’s soft­ware divi­sion busi­ness units to help our deal­ers gain a com­pet­i­tive advan­tage and achieve high­er lev­els of suc­cess,” Jezek says.

Joseph Lit­tle is Dig­i­tal Media/Visual Mar­ket­ing Man­ag­er for Vin­So­lu­tions. Read the here.




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