Dealer GM Alert: Get More Facebook Mobile into Your Advertising

What does all this mean-par­tic­u­lar­ly to Deal­er GMs & Social Media Whiz-Kids?

First, What are Facebook’s accom­plish­ment that are bring­ing all this atten­tion?:

  • is win­ning more believ­ers among ad buy­ers on Madi­son Avenue.
  • Being dri­ven in part by a big increase in mobile adver­tis­ing rev­enue.
  • Mar­keters feel more com­fort­able with spend­ing mon­ey on the social net­work.
  • Face­book ser­vice has improved and is more atten­tive to adver­tis­ers now.
  • Used  to be a lit­tle dif­fi­cult to work with because they were grow­ing so fast
  • Face­book didn’t have much pres­ence in mobile adver­tis­ing a year ago.
  • But now Mobile has con­tributed  41% of Facebook’s ad sales.
  • Investors have recov­ered as Facebook’s ad rev­enue and shares jumped  30%.
  • Face­book has a big  audi­ence for the rapid­ly expand­ing group of mar­keters like deal­ers to put mon­ey into mobile.
  • Mobile ad spend­ing in the U.S. is expect­ed to jump 75% this year to $7.7 bil­lion.
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