Elevate Your Dealership’s Search Engine Rankings Using Google+

By Joe Evans

While Face­book remains the most promi­nent social net­work in terms of user base, Google+ is on the rise as a dig­i­tal mar­ket­ing vehi­cle for deal­er­ships. Its inte­gra­tion with Google’s oth­er prod­ucts means it can sig­nif­i­cant­ly impact your dealership’s search engine rank­ings.

Mas­ter­ing a few basics will help you both grow your fan­base, and improve your dealership’s search results:

• Be Per­son­al
Your Google+ pres­ence shouldn’t be all about busi­ness. It should be about the things that make your deal­er­ship and staff inter­est­ing to your cus­tomers and com­mu­ni­ty. Con­sid­er upload­ing pho­tos of com­mu­ni­ty events, shar­ing news about your employ­ees, and show­ing inter­est­ing, relat­able aspects of your unique, per­son­al deal­er­ship cul­ture.

• Choose the right pho­tos

You’ll also want to con­sid­er the pho­to you use for your Google+ account (and you’ll def­i­nite­ly want to choose one). The pro­file pic­ture you choose for your deal­er­ship should show a shot of your show­room, a group of your finest sales­peo­ple, or your man­age­ment team. It should not show any images unre­lat­ed to your busi­ness.

• Engage, don’t just post
Engage­ment fuels social impact. Typ­i­cal­ly tra­di­tion­al busi­ness hours and ear­ly evening hours are the best times to reach your audi­ence, but you may also want to exper­i­ment a bit to deter­mine exact­ly when your posts gen­er­ate the most trac­tion.

the entire arti­cle by Joe Evans, SEO Copy­writer Team Lead for .



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