By Joe Evans
Mastering a few basics will help you both grow your fanbase, and improve your dealership’s search results:
• Be Personal
Your Google+ presence shouldn’t be all about business. It should be about the things that make your dealership and staff interesting to your customers and community. Consider uploading photos of community events, sharing news about your employees, and showing interesting, relatable aspects of your unique, personal dealership culture.
• Choose the right photos
You’ll also want to consider the photo you use for your Google+ account (and you’ll definitely want to choose one). The profile picture you choose for your dealership should show a shot of your showroom, a group of your finest salespeople, or your management team. It should not show any images unrelated to your business.
• Engage, don’t just post
Engagement fuels social impact. Typically traditional business hours and early evening hours are the best times to reach your audience, but you may also want to experiment a bit to determine exactly when your posts generate the most traction.
the entire article by Joe Evans, SEO Copywriter Team Lead for .