Impala Makes Chevrolet Dealers Look to 2014 Sales Block Buster

MediaPost

Here is a dis­til­la­tion of what the AIN Media team derived from the press reports over the week­end–

Impala Makes Chevro­let Deal­ers Look to 2014 Sales Block Buster

Why Does Con­sumer Reports Rave Review Mat­ter?

  • This Impala redesign demon­strates that GM is seri­ous about pro­duc­ing com­pet­i­tive prod­ucts in every seg­ment.
  • 2014 Redesign shows that GM has been able to over­come the Impala’s rep­u­ta­tion as a  val­ue-priced fleet vehi­cle.
  • GM has trans­formed an uncom­pet­i­tive and out­dat­ed rental car into a mod­ern vehi­cle.
  • Engi­neers report that the Impala rides like a lux­u­ry sedan, with agile han­dling, capa­ble accel­er­a­tion, and excel­lent brak­ing [Says Con­sumer Reports].
  • Many of the rav­ing review­ers gave the Impala a rat­ing com­pa­ra­ble to a high-end lux­u­ry sedan such as the Audi A6 and Lexus LS460.
  • The car’s per­for­mance is indi­cates an emerg­ing domes­tic renais­sance for GM.
  • Some of the “ooglers” from the press gave the Impala some trash­ing  for uncom­fort­able seats, chas­sis, and torque sheer for a  V-6 mod­el.

What’s ahead for GM and it Chevro­let Deal­ers?

  • Forbes says — “The cav­al­cade of launch­es will trans­form the GM line­up from one of the old­est in the indus­try to one of the newest.”
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