Are You Losing Leads in a Pile of Paperwork?

The Back­sto­ry:

Mike Carl­son Motor Com­pa­ny (MCMC), Fort Worth, Texas, was estab­lished in 1968 and is Texas’ largest inde­pen­dent fam­i­ly-owned car deal­er­ship with 7 BHPH loca­tions, more than 1,500 vehi­cles in inven­to­ry, and 250,000+ vehi­cles sold since 1968.

The Prob­lem:

Before imple­ment­ing the AutoRap­tor Cus­tomer Rela­tion­ship Man­age­ment (CRM) sys­tem, the deal­er man­agers and the entire staff at MCMC were using paper to log cus­tomer con­tact infor­ma­tion. Need­less to say, they had a very poor han­dle on cus­tomers, track­ing and fol­low-up. They want­ed to elim­i­nate paper­work and give man­agers the abil­i­ty to see what traf­fic looked like, ana­lyze mar­ket­ing per­for­mance and ensure that effec­tive fol­low-up was being done.

The Solu­tion:

William Carl­son, man­ag­er of infor­ma­tion sys­tems at MCMC, explains that imple­ment­ing AutoRa­tor CRM was so impor­tant because “deal­er man­agers need to know what traf­fic looks like at each loca­tion, and then deter­mine where the sales are com­ing from. The ben­e­fits were astound­ing, includ­ing the fol­low­ing:

  • Elim­i­nat­ing the clut­ter
  • More tools to do the job
  • More up-sheet con­nec­tion sales and train­ing

Says Carl­son: “One of the biggest rea­sons we decid­ed to imple­ment AutoRap­tor CRM is the state of the used car mar­ket being what it is. We need to squeeze every ounce of busi­ness out of the traf­fic com­ing in the door.”

The Results:

  • Elim­i­na­tion of paper at the desk and a stream­lined process for man­ag­ing cus­tomer infor­ma­tion and fol­low-up
  • Deal­er man­agers gain a clear view into the activ­i­ty of the sales asso­ciates to ensure effec­tive fol­low up is being made on every lead
  • Increased ROI by ensur­ing that sales are not lost due to lack of fol­low up

Let AutoRap­tor CRM put you ahead of the pack by boost­ing ROI at your deal­er­ship. Please be sure to vis­it today or email [email protected].

 

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